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July 2024
Germany
2023
The total score is based on a baseline score for single competitions, adding 20 points for a Grand Prix, 15 points for gold or awards comparable to gold (e.g. in competitions not relying on medal imagery), 10 points for silver and 5 for bronze. The baseline score was calculated by BVDW based on a survey among agencies. At the same time, it signals the importance of each competition. The Cannes Lions hold the highest baseline score of 44 points, the German ADC competition scores mid-table with 31 points. Epica has the lowest baseline score with 15 points. In total, the ranking is influenced by 23 competitions. For additional information on the methodology, see bvdw-kreativranking.de.
* The two agencies enter award competitions jointly as one agency brand and hand in their contributions together.
