In 2022, digital media attratced more spending than traditional media for the first time in Germany. By 2028, digital is expetced to account for 67.1 percent of the total.Â
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eMarketer (Zia Daniell Wigder). (May 29, 2024). Advertising spending in Germany from 2018 to 2028, by platform (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/237930/online-advertising-spending-in-germany/
eMarketer (Zia Daniell Wigder). "Advertising spending in Germany from 2018 to 2028, by platform (in billion U.S. dollars) ." Chart. May 29, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/237930/online-advertising-spending-in-germany/
eMarketer (Zia Daniell Wigder). (2024). Advertising spending in Germany from 2018 to 2028, by platform (in billion U.S. dollars) . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/237930/online-advertising-spending-in-germany/
eMarketer (Zia Daniell Wigder). "Advertising Spending in Germany from 2018 to 2028, by Platform (in Billion U.S. Dollars) ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 May 2024, /statistics/237930/online-advertising-spending-in-germany/
eMarketer (Zia Daniell Wigder), Advertising spending in Germany from 2018 to 2028, by platform (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/237930/online-advertising-spending-in-germany/ (last visited July 21, 2026)
Advertising spending in Germany from 2018 to 2028, by platform (in billion U.S. dollars) [Graph], eMarketer (Zia Daniell Wigder), May 29, 2024. [Online]. Available: /statistics/237930/online-advertising-spending-in-germany/
