Key insights
- TikTok U.S. MAU in March 2023
- m

Detailed statistics
TikTok U.S. monthly active users 2020-2023
- U.S. TikTok consumer spending share
- 21.6%

Detailed statistics
Share of all-time consumer spending on TikTok 2024, by market
- U.S. democrats strongly supporting a TikTok ban
- 39%

Detailed statistics
TikTok ban support among U.S. adults 2024, by party ID
·¡»å¾±³Ù´Ç°ù’s Picks
·¡»å¾±³Ù´Ç°ù’s Picks
Current statistics on this topic
Recommended statistics
Overview
-
TikTok global quarterly downloads 2018-2026

TikTok global quarterly downloads 2018-2026
Number of TikTok app downloads from 1st quarter 2018 to 1st quarter 2026 (in millions)
-
TikTok penetration in selected countries and territories 2026

TikTok penetration in selected countries and territories 2026
TikTok penetration in selected countries and territories as of April 2026
-
Global TikTok iOS downloads 2025, by country

Global TikTok iOS downloads 2025, by country
Number of TikTok downloads from the Apple App Store worldwide in 2025, by country (in millions)
-
TikTok iOS revenue in leading markets Q1 2026

TikTok iOS revenue in leading markets Q1 2026
Leading markets based on TikTok iOS revenue in 1st quarter 2026 (in million U.S. dollars)
-
U.S. users who created video content for the internet 2025, by age

U.S. users who created video content for the internet 2025, by age
Share of users in the United States who created video content to upload on the internet or on social media platforms as of June 2025, by age group
Benchmark
6
- U.S. social media users 2024, by platform
- Most popular free services used to watch online videos in the U.S. 2025, by age group
- U.S. users minutes spent on mobile social media apps 2023-2024
- Social commerce user purchase share in the United States by platform 2022-2024
- Top social sites for product discovery and research in the U.S. 2024
- Leading social media platforms used by Gen Alpha in the United States 2024
Benchmark
-
U.S. social media users 2024, by platform

U.S. social media users 2024, by platform
Number of social media users in the United States as of December 2024, by platform (in millions)
-
Most popular free services used to watch online videos in the U.S. 2025, by age group

Most popular free services used to watch online videos in the U.S. 2025, by age group
Most popular free platforms used by viewers in the United States to watch online video content as of June 2025, by age group
-
U.S. users minutes spent on mobile social media apps 2023-2024

U.S. users minutes spent on mobile social media apps 2023-2024
Time spent on select social media mobile apps among users in the United States in June 2023 and June 2024 (in minutes)
-
Social commerce user purchase share in the United States by platform 2022-2024

Social commerce user purchase share in the United States by platform 2022-2024
Share of social commerce users in the United States who made a purchase from 2022 to 2024, by platform
-
Top social sites for product discovery and research in the U.S. 2024

Top social sites for product discovery and research in the U.S. 2024
Main social media platforms for product discovery and research in the United States in 2024
-
Leading social media platforms used by Gen Alpha in the United States 2024

Leading social media platforms used by Gen Alpha in the United States 2024
Generation Alpha's social media usage according to their parents in the United States in 2024
Usage and demographics
7
- TikTok U.S. monthly active users 2020-2023
- U.S. TikTok usage experience Q4 2024
- TikTok usage frequency in the U.S. 2024, by age group
- Share of U.S. consumers using TikTok as a search engine 2026
- Share of U.S. consumers using TikTok as a search engine 2026, by generation
- U.S. TikTok users selling items or services through TikTok 2024
- Frequency of use of TikTok Shop in the United States 2024, by generation
Usage and demographics
-
TikTok U.S. monthly active users 2020-2023

TikTok U.S. monthly active users 2020-2023
Number of monthly active users (MAU) of TikTok in the United States in August 2020 and March 2023 (in millions)
-
U.S. TikTok usage experience Q4 2024

U.S. TikTok usage experience Q4 2024
TikTok usage experience among internet users in the United States in 4th quarter 2024
-
TikTok usage frequency in the U.S. 2024, by age group

TikTok usage frequency in the U.S. 2024, by age group
Frequency of using TikTok in the United States as of March 2024, by age group
-
Share of U.S. consumers using TikTok as a search engine 2026

Share of U.S. consumers using TikTok as a search engine 2026
Share of consumers in who have used TikTok as a search engine in the United States 2026
-
Share of U.S. consumers using TikTok as a search engine 2026, by generation

Share of U.S. consumers using TikTok as a search engine 2026, by generation
Share of consumers who have used TikTok as a search engine in the United States in 2026, by generation
-
U.S. TikTok users selling items or services through TikTok 2024

U.S. TikTok users selling items or services through TikTok 2024
Distribution of TikTok users in the United States who sold products or services either through their profile or TikTok Shop as of April 2024
-
Frequency of use of TikTok Shop in the United States 2024, by generation

Frequency of use of TikTok Shop in the United States 2024, by generation
Frequency of use of TikTok Shop in the United States in 2024, by generation
Creators and content
8
- U.S. TikTok content creator professional status 2024, by age
- Highly followed TikTok account categories in the U.S. 2024
- Highly followed TikTok accounts in the U.S. 2024, by post type
- Organizations and celebrities TikTok accounts followed by U.S. adults 2024, by type
- U.S. TikTok selected account categories follower distribution 2024
- U.S. TikTok categories of the most followed accounts among users 2024
- U.S. TikTok accounts posting selected content types 2024, by follower count
- Average commission rate for TikTok Shop influencers in the U.S. 2024, by category
Creators and content
-
U.S. TikTok content creator professional status 2024, by age

U.S. TikTok content creator professional status 2024, by age
Share of TikTok users in the United States who consider their job to be the one of a content creator on the platform as of March 2024, by age group
-
Highly followed TikTok account categories in the U.S. 2024

Highly followed TikTok account categories in the U.S. 2024
Main categories of TikTok accounts followed by internet users in the United States as of June 2024
-
Highly followed TikTok accounts in the U.S. 2024, by post type

Highly followed TikTok accounts in the U.S. 2024, by post type
Share of TikTok accounts followed by adults in the United States as of June 2024, by content type
-
Organizations and celebrities TikTok accounts followed by U.S. adults 2024, by type

Organizations and celebrities TikTok accounts followed by U.S. adults 2024, by type
Share of organizations and public figures accounts on TikTok followed by users in the United States as of June 2024, by account type
-
U.S. TikTok selected account categories follower distribution 2024

U.S. TikTok selected account categories follower distribution 2024
Distribution of selected TikTok account categories followed by adults in the United States as of June 2024
-
U.S. TikTok categories of the most followed accounts among users 2024

U.S. TikTok categories of the most followed accounts among users 2024
Most followed TikTok accounts in the United States as of June 2024, by category
-
U.S. TikTok accounts posting selected content types 2024, by follower count

U.S. TikTok accounts posting selected content types 2024, by follower count
Share of TikTok accounts followed by adults in the United States posting selected content type as of June 2024, by follower count
-
Average commission rate for TikTok Shop influencers in the U.S. 2024, by category

Average commission rate for TikTok Shop influencers in the U.S. 2024, by category
Average commission rate for TikTok Shop content creators in the United States in 2024, by product category
TikTok monetization and revenues
5
TikTok monetization and revenues
-
Key revenue figures of ByteDance 2024

Key revenue figures of ByteDance 2024
Key revenue figures of ByteDance in 2024
-
Highest-earning apps owned by ByteDance 2025

Highest-earning apps owned by ByteDance 2025
Global revenue of leading apps owned by ByteDance as of November 30, 2025 (in million U.S. dollars)
-
Share of all-time consumer spending on TikTok 2024, by market

Share of all-time consumer spending on TikTok 2024, by market
Distribution of lifetime consumer spending on TikTok as of August 2024, by market
-
Top-selling products on TikTok Shop in the U.S. 2025, by GMV share

Top-selling products on TikTok Shop in the U.S. 2025, by GMV share
Top-selling product categories on TikTok Shop in the United States in 2025, by Gross Merchandise Value distribution
-
Most effective Super Bowl LVIII brands on TikTok in the U.S. 2024

Most effective Super Bowl LVIII brands on TikTok in the U.S. 2024
Most effective Super Bowl LVIII brands on TikTok in the United States as of February 12, 2024 (index score)
TikTok ban opinions
5
- U.S. opinion on new laws that would ban TikTok 2024
- TikTok security concerns among U.S. citizens 2023-2024, by platform use
- TikTok ban support among U.S. adults 2024, by party ID
- U.S. influencers on next major video platform if TikTok is sold or banned 2024
- U.S. TikTok content creator alternative in case of platform ban 2024
TikTok ban opinions
-
U.S. opinion on new laws that would ban TikTok 2024

U.S. opinion on new laws that would ban TikTok 2024
Share of adults in the United States supporting new legislation that would lead to a ban of TikTok as of December 2024
-
TikTok security concerns among U.S. citizens 2023-2024, by platform use

TikTok security concerns among U.S. citizens 2023-2024, by platform use
Level of concern among citizens in the United States regarding TikTok privacy and security as of March 2024, by platform usage
-
TikTok ban support among U.S. adults 2024, by party ID

TikTok ban support among U.S. adults 2024, by party ID
Opinion of adults in the United States over the government banning TikTok as of March 2024, by party identification
-
U.S. influencers on next major video platform if TikTok is sold or banned 2024

U.S. influencers on next major video platform if TikTok is sold or banned 2024
Social media platform that will be the next major player in short-form video if TikTok is sold or banned according to influencers in the United States as of August 2024
-
U.S. TikTok content creator alternative in case of platform ban 2024

U.S. TikTok content creator alternative in case of platform ban 2024
Primary alternative for TikTok content creators in the United States in case the platform is banned as of April 2024
Further reports
Get the best reports to understand your industry
Get in touch with us for additional information
Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.






