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Distribution of selected TikTok account categories followed by adults in the United States as of June 2024

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Source

Release date

October 2024

Region

United States

Survey time period

April 8 to 16, 2024, and June 14 to 20, 2024

Number of respondents

664 respondents

Age group

18 years and older

Special properties

accounts categorized through machine learning methods using publicly available account information and five latest videos posted by the account

Method of interview

Panel survey

Supplementary notes

The source analyzed 227,946 TikTok accounts.

The values may not sum up to 100 percent due to missing data from some of the accounts analyzed.

Citation formats

U.S. TikTok selected account categories follower distribution 2024

Published by Thuy D., Nov 27, 2024

As of June 2024, 46 percent of the TikTok accounts followed by audiences in the United States belonged to mid-tier influencers with a follower count between 5,000 to one million. Small accounts with less than 5,000 followers were popular among 38 percent of U.S. adults. Accounts managed by organizations and celebrities engaged around 12 percent of the respondents.

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Topics

TikTok in the United StatesTikTokTikTok marketingTikTok in Latin AmericaTikTok news consumption in the United States
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* For commercial use only

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For single users
$0 USD
Always free
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Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 99 users
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