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TikTok in Spain

Statistics report about TikTok in Spain

This report presents insights and statistics on the video-based social network TikTok in Spain. It provides an overview of the network’s global reach, a local benchmark observation, user demographics, and behavior statistics. Furthermore, this report highlights the role of influencers and advertising for the social network in the Mediterranean country.

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Table of contents

Global overview

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  • Basic Statistic Most used social networks 2025, by number of users
  • Basic Statistic Most downloaded entertainment and streaming apps worldwide 2022
  • Premium Statistic TikTok global quarterly downloads 2018-2026
  • Premium Statistic TikTok mobile app global IAP revenues 2018-2025
  • Basic Statistic Most valuable brands worldwide 2026
  • Premium Statistic Brand value of TikTok/Douyin worldwide 2021-2026
  • Basic Statistic TikTok penetration in selected countries and territories 2026
  • Premium Forecast Number of users of TikTok advertising in the EU 2017-2030, by country

Benchmark

6
  • Premium Statistic Digital Market Outlook: social media users in Spain 2018-2028, by platform
  • Premium Statistic Leading social media platforms in Spain 2024, by reach
  • Basic Statistic Favorite social media platforms in Spain Q3 2024
  • Premium Statistic Spain: leading social platforms 2023, by user awareness
  • Premium Statistic Spain: social media platforms daily usage 2023
  • Premium Statistic Spain: social network and apps user satisfaction 2023

Performance

6
  • Premium Statistic Most downloaded mobile apps worldwide 2026
  • Premium Statistic Spain: TikTok app downloads as of Q3 2024
  • Premium Statistic Spain: quarterly TikTok app revenue as of Q3 2024
  • Basic Statistic Spain top mobile apps 2022, by downloads
  • Basic Statistic Spain top mobile apps 2022, by consumer spending
  • Basic Statistic Spain top mobile apps 2022, by MAU

Demographics

7
  • Basic Statistic Spain: leading social media and apps among Millennials 2023
  • Premium Statistic Spain: leading social media and apps among Gen Z users 2023
  • Premium Statistic Spain: leading social media and apps among Gen Alpha users 2023
  • Basic Statistic Spain: distribution of TikTok users 2022, by gender
  • Premium Statistic Spain: number of TikTok users 2022, by age group
  • Premium Statistic Spain: number of TikTok accounts by interest 2022
  • Premium Statistic Spain: reach of TikTok interests 2022

Usage

5
  • Premium Statistic Spain: leading social platforms 2023, by user awareness
  • Premium Statistic Spain: social media platforms daily usage 2023
  • Premium Statistic Spain: TikTok usage frequency 2023
  • Premium Statistic Spain: social network and apps user satisfaction 2023
  • Premium Statistic Main social networks used for commercial purposes in Spain 2024

Influencers and advertising

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  • Premium Forecast Digital advertising touchpoints in Spain 2025
  • Premium Statistic Spain: leading inspiration sources for beauty trends 2022
  • Premium Statistic Popularity of influencers in Spain 2024
  • Premium Statistic Social media platforms used to follow influencers in Spain 2023
  • Basic Statistic Spain: most followed TikTok accounts 2025
  • Premium Statistic Number of supernova creators on TikTok worldwide 2022
  • Premium Statistic Most popular travel destinations on TikTok worldwide 2024, by number of posts
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