U.S. TikTok most followed account categories 2024| ��ƽ��

Main categories of TikTok accounts followed by internet users in the United States as of June 2024

Characteristic	Share of respondents
Mid-tier individual influencers and creators	46%
Small accounts	38%
Mega influencers and internet celebrities	6%
Entertainers, celebrities and other pop culture personalities	2%
Brand officials or company spokespersons	2%
Journalists, pundits and media outlets	0.4%
Industry professionals or experts	0.3%
Nonprofit organizations	0.2%
Politicians, officials and government agencies	0.1%

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Release date

October 2024

More information

Region

United States

Survey time period

April 8 to 16, 2024, and June 14 to 20, 2024

Number of respondents

664 respondents

Age group

18 years and older

Special properties

accounts categorized through machine learning methods using publicly available account information and five latest videos posted by the account

Method of interview

Panel survey

Supplementary notes

The source analyzed 227,946 TikTok accounts.

The values may not sum up to 100 percent due to rounding.

Citation formats

As of June 2024, 46 percent of the TikTok accounts followed by adults in the United States were of mid-tier influencers who had a follower count between 5,000 and one million. The second most followed type of account among U.S. users were small accounts with less than 5,000 followers, which represented 38 percent of all TikTok content followed in the U.S. Around six percent of the accounts popular among the U.S. audience belonged to big influencers who held a followership of one million and above.