As of June 2024, TikTok accounts sharing content about pop culture and entertainment had the highest followership in the United States, as 59 percent of TikTok audiences follow creators publishing this type of content. TikTok accounts that post dance and lip-sync videos engaged 37 percent of U.S. adults. Comedy, and vlogs were equally popular among U.S. internet users, as accounts posting content related to either category engaged 36 percent of the U.S. audience.
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Pew Research Center. (October 7, 2024). Share of TikTok accounts followed by adults in the United States as of June 2024, by content type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1536777/us-tiktok-most-followed-account-by-content-type/
Pew Research Center. "Share of TikTok accounts followed by adults in the United States as of June 2024, by content type." Chart. October 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1536777/us-tiktok-most-followed-account-by-content-type/
Pew Research Center. (2024). Share of TikTok accounts followed by adults in the United States as of June 2024, by content type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1536777/us-tiktok-most-followed-account-by-content-type/
Pew Research Center. "Share of Tiktok Accounts Followed by Adults in The United States as of June 2024, by Content Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Oct 2024, /statistics/1536777/us-tiktok-most-followed-account-by-content-type/
Pew Research Center, Share of TikTok accounts followed by adults in the United States as of June 2024, by content type ÌÇÐÄÆƽâ°æ, /statistics/1536777/us-tiktok-most-followed-account-by-content-type/ (last visited July 31, 2026)
Share of TikTok accounts followed by adults in the United States as of June 2024, by content type [Graph], Pew Research Center, October 7, 2024. [Online]. Available: /statistics/1536777/us-tiktok-most-followed-account-by-content-type/
