Daniel Slotta
Research expert covering Greater China
TikTok in Spain - statistics & facts
With around 12.67 million users in Spain in 2022, TikTok has been repeating much of its worldwide trajectory in the country, including all the incurring success, caveats, and challenges it faces elsewhere. With its local number of users forecast to reach around 15.36 million by 2027, the platform bets on the powerful Spanish social media and digital advertising landscapes, providing a stage for influencers and expanding its shopping features. However, despite its worldwide and regional growth, TikTok is so far unable to penetrate Meta鈥檚 lead here, running also behind LinkedIn regarding the number of users by the beginning of 2023.
