A survey conducted in January 2026 found that ** percent of Gen Z respondents in the United States had used TikTok as an online search engine. This is the highest rate across all generations, with the use of the video-based platform decreasing in accordance with the older cohorts. The practice of social search is most popular among younger generations, with the majority of Gen Z respondents opting for social platforms over traditional search engines for performing online searches.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Adobe. (February 15, 2026). Share of consumers who have used TikTok as a search engine in the United States in 2026, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1538171/tiktok-usage-as-search-engine-united-states-by-generation/
Adobe. "Share of consumers who have used TikTok as a search engine in the United States in 2026, by generation." Chart. February 15, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1538171/tiktok-usage-as-search-engine-united-states-by-generation/
Adobe. (2026). Share of consumers who have used TikTok as a search engine in the United States in 2026, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1538171/tiktok-usage-as-search-engine-united-states-by-generation/
Adobe. "Share of Consumers Who Have Used Tiktok as a Search Engine in The United States in 2026, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Feb 2026, /statistics/1538171/tiktok-usage-as-search-engine-united-states-by-generation/
Adobe, Share of consumers who have used TikTok as a search engine in the United States in 2026, by generation ÌÇÐÄÆƽâ°æ, /statistics/1538171/tiktok-usage-as-search-engine-united-states-by-generation/ (last visited July 28, 2026)
Share of consumers who have used TikTok as a search engine in the United States in 2026, by generation [Graph], Adobe, February 15, 2026. [Online]. Available: /statistics/1538171/tiktok-usage-as-search-engine-united-states-by-generation/
