U.S. free platforms for watching online videos by age 2025| ��ƽ��

Most popular free platforms used by viewers in the United States to watch online video content as of June 2025, by age group

Characteristic	18-34	35-54	55+
YouTube	78%	76%	59%
Facebook	39%	52%	46%
Instagram	56%	46%	18%
TikTok	49%	35%	12%
TubiTV	19%	27%	18%
Twitter	28%	19%	8%
Pluto TV	15%	19%	15%
Snapchat	23%	16%	2%
Twitch	16%	8%	1%
Crunchyroll	11%	5%	0%
Crackle	3%	5%	2%
Xumo TV	2%	3%	3%
DailyMotion	6%	3%	1%
Vevo	3%	4%	1%
Vimeo	2%	4%	1%
Triller	3%	2%	0%
Clubhouse	1%	1%	0%

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Release date

August 2025

More information

Region

United States

Survey time period

May 28 to June 18, 2025

Number of respondents

1,719 respondents

Age group

18 years and older

Special properties

among those who watch online video

Method of interview

Online survey

Supplementary notes

Original question: "Which of the following free services do you currently use to watch online video regularly (at least once per week)?
Multiple responses were possible.

Citation formats

According to a survey conducted in June 2025 among users in the United States, YouTube was the most popular free service for watching online video content. Viewers aged between 18 and 34 years had the highest YouTube video consumption rate, as 78 percent of them reported using it to watch online videos at least once a week. Facebook ranked second, with 52 percent of viewers aged between 35 and 54 years old reporting using the popular social media platform to watch online content. Instagram and TikTok, which host almost exclusively short-form videos, followed. Instagram was more popular among users aged between 18 and 34, while TikTok was also more popular among younger users.