
Catalina Espinosa
Research expert covering society, economy, and politics for Europe and the EU

Detailed statistics
Population of the U.S. 2024, by generation

Detailed statistics
U.S. population share 2024, by generation

Detailed statistics
Population distribution in the U.S. 2024, by generation and race

Top product categories bought by Gen Alpha in the U.S. 2025
Leading product categories purchased by Generation Alpha in the United States in 2025

Generation Alpha, Inc. total assets 2016-2020
Total assets of Generation Alpha, Inc. from 2016 to 2020 (in thousand U.S. dollars)

Generation Alpha, Inc. liabilities 2016-2020
Liabilities of Generation Alpha, Inc. from 2016 to 2020 (in million U.S. dollars)

Leading social media platforms used by Gen Alpha in the United States 2024
Generation Alpha's social media usage according to their parents in the United States in 2024

Gen Alpha parents letting children shop online independently in the U.S. 2024
Share of Generation Alpha parents letting their children shop online independently in the U.S. in 2024

Decision-making process when Gen Alpha consumers buy products 2025
Who usually decides which products or services Gen Alpha consumers can get in 2025?

Population of the UK 1990-2024, by generation
Population of the United Kingdom from 1990 to 2024, by generation

Young male celebrities with the most internet attention in Hong Kong 2025
Young generation male celebrities with the most internet attention in Hong Kong as of February 2025

Stores Gen Alpha consumers perceived as made for them in the U.S. 2025
Gen Alpha consumers that perceived selected stores as made for people their age in the United States in 2025

Young female celebrities with the most internet attention in Hong Kong 2025
Young generation female celebrities with the most internet attention in Hong Kong as of February 2025

Behaviors that make Gen Alpha consumers like a brand or a person in the U.S. 2025
Behaviors that make Gen Alpha consumers like a brand or a person in the United States in 2025

Brand actions that made Gen Alpha shoppers feel understood in the U.S. 2025
Actions that Gen Alpha consumers wanted brands to understand about their shopping experience in the United States in 2025

Brand actions perceived as good by Gen Alpha in the U.S. 2025
Actions that made Gen Alpha consumers believe that brands are doing good things in the United States in 2025

Gen Alpha's main reasons to buy offline in the United States 2025
Main advantages of buying offline instead of online for Gen Alpha consumers in the United States in 2025

Gen Alpha's favorite shopping channel in the United States 2025
Channel in which Gen Alpha consumers shop the most in the United States in 2025

Main social concerns worldwide in 2025, by generation
Perceived seriousness of the main social issues worldwide in 2025, by generation

Population of the U.S. 2024, by generation
Resident population in the United States in 2024, by generation (in millions)

U.S. population share 2024, by generation
Population distribution in the United States in 2024, by generation

Gen Alpha population UK 2024, by age and gender
Estimated population of Generation Alpha in the United Kingdom in 2024, by single year of age and gender

Share of Gen Alpha's moms buying beauty items for themselves in the U.S. 2025
Share of mothers of Gen Alpha children who bought beauty products for themselves in the United States in 2025, by product category

Platform usage rates among Gen Alpha United States 2026, by platform and age
Online platform usage by Gen Alpha in the United States as of February 2026, by platform and age

Ownership rates of devices among Gen Alpha United States 2026, by age
Device ownership rates of Gen Alpha in the United States as of February 2026, by age group

Key motivations for OTT subscriptions among global young adults Q1 2025
Major motivations for subscribing to over-the-top services among young adults worldwide as of 1st quarter 2025

Share of regular online grocery shoppers in the U.S. 2026, by generation
Share of shoppers buying groceries regularly online in the United States in 2026, by generation

Consumers who like to use AI for shopping in Germany 2026, by generation
Share of internet users who like to use artificial intelligence (AI) for shopping in Germany as of February 2026, by generation

Consumers who like to use AI for shopping in the United Kingdom 2026, by generation
Share of internet users who like to use artificial intelligence (AI) for shopping in the United Kingdom as of February 2026, by generation

Consumers who like to use AI for shopping in the United States 2026, by generation
Share of internet users who like to use artificial intelligence (AI) for shopping in the United States as of February 2026, by generation

Share of U.S. Gen Alpha teenagers using popular apps and online platforms 2023
Share of Generation Alpha teenagers using popular mobile apps and online platforms in the United States in 2023

Breakdown of electricity generation in Denmark in 2025, by source
Distribution of electricity generation in Denmark in 2025, by source

Renewables share of electricity generation in Switzerland 2010-2025
Share of renewable sources in electricity generation in Switzerland from 2010 to 2025

Top political issues for young people in the U.S. 2026
Most important policy issues for young people in the United States as of June 2026

Global renewable electricity generation 2025, by source
Electricity generation from renewable sources worldwide in 2025, by source (in terawatt hours)

Global gas power generation 2025, by country
Countries/territories with the highest natural gas electricity generation worldwide in 2025 (in terawatt hours)

Solar power generation in the U.S. 2000-2025
Solar power net generation in the United States from 2000 to 2025 (in gigawatt hours)

Global electricity generation 1990-2024, by source
Generation of electricity worldwide from 1990 to 2024, by energy source (in terawatt-hours)

Monthly power generation from solar energy in China 2016-2025
Monthly power generation from solar energy in China from May 2016 to July 2025 (in terawatt hours)

Share of total sales by generation in the United States 2025
Share of total consumer packaged goods and general merchandise sales by generation in the United States in 2025

Critical health priorities for the younger generation in China 2024
Critical health priorities for the younger generation in China in 2024

Generation Alpha, Inc. net cash 2016-2020
Net cash of Generation Alpha, Inc. from 2016 to 2020 (in thousand U.S. dollars)

Generation Alpha, Inc. total equity 2016-2020
Total equity of Generation Alpha, Inc. from 2016 to 2020 (in million U.S. dollars)

Generation Alpha, Inc. gross profit 2016-2020
Gross profit of Generation Alpha, Inc. from 2016 to 2020 (in thousand U.S. dollars)

Generation Alpha, Inc. revenue 2014-2020
Revenue of Generation Alpha, Inc. from 2014 to 2020 (in U.S. dollars)

Generation Alpha, Inc. operating profit 2016-2020
Operating profit of Generation Alpha, Inc. from 2016 to 2020 (in thousand U.S. dollars)

Generation Alpha, Inc. net income 2010-2011
Net income of Generation Alpha, Inc. from 2010 to 2011 (in thousand U.S. dollars)

Global electricity mix 2025, by energy source
Distribution of electricity generation worldwide in 2025, by energy source

Share of people living in low-income households U.S. 2018-22, by race and generation
Share of people living in low-income households in the United States between 2018 and 2022, by race and generation

Share of people living in poverty U.S. 2013-2023, by generation
Share of people living in families with incomes below the federal poverty line in the United States from 2013 to 2023, by generation

Installed electricity generation capacity South Korea 2014-2023
Installed capacity of electricity generation in South Korea from 2014 to 2023 (in gigawatts)

Share of people living in poverty U.S. 2018-2022, by race and generation
Share of people living in families with incomes below the federal poverty line in the United States between 2018 and 2022, by race and generation

Number and percentage of young adults living with their parents UK 1996-2025
Number and percentage of young adults living with their parents in the United Kingdom from 1996 to 2025
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