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Social media and Generation Z in the United States

Statistics report about social media and Generation Z in the United States

This report presents statistics on Generation Z social media usage in the United States, paying attention to favorite services and the recent rise in social search. Additionally, this report looks at opinions on Gen Z on social media engagement and advertising.

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Table of contents

Overview

6
  • Premium Statistic Population of the U.S. 2024, by generation
  • Premium Statistic U.S. population share 2024, by generation
  • Premium Statistic Social media: global penetration rate worldwide 2025, by region
  • Basic Statistic Social media: active usage penetration in selected countries and territories 2025
  • Basic Statistic Internet and social media users United States 2025
  • Basic Statistic Number of social media users in the United States 2000-2040

Usage

6
  • Premium Forecast Social network usage by brand in the U.S. 2025
  • Premium Forecast U.S. social network users 2025, by generation
  • Premium Forecast U.S. Gen Z social network users 2024, by type
  • Premium Forecast U.S. Gen Z most recent social network activities 2024
  • Basic Statistic Reach of selected video and social platforms among U.S. Gen Z users 2024
  • Premium Statistic Monthly spending on selected media types n the U.S. 2024, by generation

Spotlight: social search

4
  • Premium Statistic Share of U.S. consumers using TikTok as a search engine 2026
  • Basic Statistic U.S. adults using social media for online search first 2024, by generation
  • Basic Statistic U.S. most popular search topics among Gen Z on selected platforms 2024
  • Premium Statistic Gen Z shoppers discovering and buying on social media 2023-2024

Opinion

4
  • Premium Statistic U.S. Gen Z on satisfaction with current level of social media engagement 2024
  • Premium Statistic U.S. Gen Z on the existence of selected digital mediums and platforms 2024
  • Premium Statistic U.S. teens on impact of social media on their lives and habits 2024
  • Premium Statistic U.S. teens on impact of social media on their lives and habits 2024, by gender

Advertising

4
  • Premium Forecast U.S. Gen Z attitudes toward online advertising 2026
  • Premium Statistic Support to brands using AI to create ads/content in the U.S. 2023-2024, by generation
  • Premium Statistic Adults' opinion on Gen Z/Alpha slang terms in ads in the U.S. 2026, by age group
  • Premium Statistic TV, social media, and website ads' impact on purchase in the U.S. 2024, by generation
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