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Social media attitudes by generation in the United States

Statistics report about Social media attitudes by generation in the United States

This report provides information about how attitudes towards social media differs across generations. It covers generational opinions regarding social commerce, online safety, online dating, as well as the role that social media plays in mental health and the cost of living for users in the United States.

Table of contents

Overview

4
  • Basic Statistic Internet and social media users United States 2025
  • Basic Statistic Number of social media users in the United States 2000-2040
  • Premium Statistic Penetration rate of social media in the United States 2000-2040
  • Premium Statistic U.S social media daily engagement 2022, by generation

Social commerce

5
  • Premium Statistic Social media accounts users followed and purchased from 2023, by generation
  • Premium Statistic Social media accounts users followed and bought from in the U.S. 2023, by generation
  • Premium Statistic Main purchase recommendation sources in the U.S. 2022, by generation
  • Premium Statistic Support to brands using AI to create ads/content in the U.S. 2023-2024, by generation
  • Premium Statistic Expected social media usage for holiday shopping in the U.S. in 2024, by generation

Online safety

8
  • Premium Statistic U.S. adults on companies being responsible for content found on their platforms 2023
  • Premium Statistic U.S. adults awareness of Section 230 in 2023, by generation
  • Basic Statistic U.S. adults on social media changes to security 2023, by generation
  • Basic Statistic U.S. user opinions on the social media content moderation policies 2022, by age
  • Basic Statistic U.S. social media users on Facebook protecting their data 2022. by generation
  • Basic Statistic U.S. adults on child social media influencers exploitation 2023
  • Basic Statistic U.S. adults on child influencers and exploitation 2023, by age group
  • Basic Statistic U.S. adults on harmfulness of social media usage for teens and kids 2023, by age

Online dating

5
  • Premium Statistic U.S. adults who met their current partner on a dating site or app 2022, by age group
  • Basic Statistic U.S. adults: safety of meeting people via online dating 2023, by age group
  • Basic Statistic U.S. adults who think algorithms used by online dating services can predict love 2022
  • Basic Statistic U.S. adult online dating scammers encounters 2022, by age
  • Basic Statistic U.S. adults who have interacted with a catfish on social media 2022, by generation

Mental health

6
  • Basic Statistic U.S. adults on social media and personal effects on mental health 2023, by generation
  • Premium Statistic TikTok mental health effects opinions among U.S. users 2023, by generation
  • Basic Statistic Social platforms leading to empathy fatigue in the U.S. 2022, by generation
  • Premium Statistic U.S. users mental health improvement through using emojis 2022, by generation
  • Premium Statistic Global Gen Z on impact of social media 2022
  • Basic Statistic U.S. adults on social media effects on society 2023, by age group

Emoji usage

5
  • Premium Statistic U.S. emoji users on reasons for using emojis 2022
  • Premium Statistic U.S. Emoji users on customizing emojis 2022, by generation
  • Premium Statistic U.S. opinions on using emojis in texts and messages 2022, by generation
  • Premium Statistic U.S. emoji usage when flirting or dating 2022, by generation
  • Premium Statistic U.S. texts and messages that include emojis 2022, by generation

Platforms

5
  • Basic Statistic TikTok ban approval among U.S. adults 2023, by age group
  • Premium Statistic U.S. TikTok users on alternative platform in case of ban 2022, by age group
  • Basic Statistic U.S. Facebook and Instagram signup interest in Meta Verified 2023, by age group
  • Basic Statistic U.S. adults willing to pay for ad-free versions of Meta products 2023, by generation
  • Premium Statistic Truth Social popularity in the U.S. 2024, by generation

Cost of living

5
  • Basic Statistic Most relevant social networks for cost of living crisis in the U.S. 2023
  • Basic Statistic Cost of living crisis: Most relevant social networks for Baby Boomers U.S. 2023
  • Basic Statistic Cost of living crisis: Most relevant social networks for Gen X in the U.S. 2023
  • Basic Statistic Cost of living crisis: Most relevant social networks for Millennials in the U.S. 2023
  • Basic Statistic Cost of living crisis: Most relevant social networks for Gen Z in the U.S. 2023
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