According to the results of a survey conducted in August 2025, approximately 47 percent of Gen Alpha mothers bought hair and skin care products for their personal use, while only 18 percent of these moms bought perfume for themselves.
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CivicScience. (August 20, 2025). Share of mothers of Gen Alpha children who bought beauty products for themselves in the United States in 2025, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1469805/share-of-gen-alpha-s-parents-buying-kids-beauty-products-in-the-us/
CivicScience. "Share of mothers of Gen Alpha children who bought beauty products for themselves in the United States in 2025, by product category." Chart. August 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1469805/share-of-gen-alpha-s-parents-buying-kids-beauty-products-in-the-us/
CivicScience. (2025). Share of mothers of Gen Alpha children who bought beauty products for themselves in the United States in 2025, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1469805/share-of-gen-alpha-s-parents-buying-kids-beauty-products-in-the-us/
CivicScience. "Share of Mothers of Gen Alpha Children Who Bought Beauty Products for Themselves in The United States in 2025, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Aug 2025, /statistics/1469805/share-of-gen-alpha-s-parents-buying-kids-beauty-products-in-the-us/
CivicScience, Share of mothers of Gen Alpha children who bought beauty products for themselves in the United States in 2025, by product category ÌÇÐÄÆƽâ°æ, /statistics/1469805/share-of-gen-alpha-s-parents-buying-kids-beauty-products-in-the-us/ (last visited August 05, 2026)
Share of mothers of Gen Alpha children who bought beauty products for themselves in the United States in 2025, by product category [Graph], CivicScience, August 20, 2025. [Online]. Available: /statistics/1469805/share-of-gen-alpha-s-parents-buying-kids-beauty-products-in-the-us/
