The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.Â
The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
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Top online stores in Switzerland 2025, by e-commerce net sales
Galaxus was the leading online retailer in Switzerland in 2025, recording e-commerce net sales of approximately **** billion U.S. dollars. Digitec.ch, the other brand under Digitec Galaxus AG, ranked a close second with **** billion U.S. dollars, followed by Zalando in third place with **** billion U.S. dollars in net sales.
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ECDB GmbH. (May 13, 2026). Top online stores in Switzerland in 2025, by e-commerce net sales (in million U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/871134/switzerland-top-online-stores-switzerland-ecommercedb/
ECDB GmbH. "Top online stores in Switzerland in 2025, by e-commerce net sales (in million U.S. dollars)." Chart. May 13, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/871134/switzerland-top-online-stores-switzerland-ecommercedb/
ECDB GmbH. (2026). Top online stores in Switzerland in 2025, by e-commerce net sales (in million U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/871134/switzerland-top-online-stores-switzerland-ecommercedb/
ECDB GmbH. "Top Online Stores in Switzerland in 2025, by E-commerce Net Sales (in Million U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 13 May 2026, /statistics/871134/switzerland-top-online-stores-switzerland-ecommercedb/
ECDB GmbH, Top online stores in Switzerland in 2025, by e-commerce net sales (in million U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/871134/switzerland-top-online-stores-switzerland-ecommercedb/ (last visited July 29, 2026)
Top online stores in Switzerland in 2025, by e-commerce net sales (in million U.S. dollars) [Graph], ECDB GmbH, May 13, 2026. [Online]. Available: /statistics/871134/switzerland-top-online-stores-switzerland-ecommercedb/