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Marketplaces accounted for ***percent of global purchase orders of online shoppers. During a 2025 survey, percent of digital shoppers reported spending money in online supermarkets. 

Asia's e-commerce dominance

The global e-commerce market is experiencing significant growth, with Asia leading the way. By 2025, online retail revenue in Asian countries is expected to reach nearly * trillion U.S. dollars, surpassing the Americas by approximately *** billion U.S. dollars. China plays a crucial role in this dominance, with its e-commerce revenue exceeding *** trillion U.S. dollars in 2024. The rapid growth of e-commerce in Asia is further exemplified by countries like India, which is forecast to experience a compound annual growth rate (CAGR) of over ** percent between 2025 and 2029.

Consumer preferences and challenges

As e-commerce continues to evolve, consumers are expressing clear preferences for improvements in the online shopping experience. Nearly half of shoppers worldwide (** percent) cite delivery speed as an aspect they would like to change, while ** percent desire more clarity on delivery times. Additionally, there is growing interest in compressed commerce, particularly in Asian countries. Indonesia leads the way, with over ** percent of respondents expressing interest in faster inspiration-to-purchase processes, followed closely by Thailand (** percent) and Saudi Arabia (** percent). These trends indicate the need for e-commerce platforms to focus on enhancing delivery services and streamlining the purchasing journey to meet consumer expectations.