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Mobile social media worldwide

Statistics report about mobile social media worldwide

This report presents insights and statistics on social network usage on mobile devices, highlighting the increasing shift to mobile social media. The report also features user numbers of the most popular mobile social networks worldwide.

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Table of contents

Overview

5
  • Premium Statistic Number of internet and social media users worldwide 2026
  • Premium Forecast Number of social network users worldwide 2017-2030
  • Basic Statistic Social media: active usage penetration in selected countries and territories 2025
  • Basic Statistic Global year-on-year social media audience growth 2026
  • Premium Statistic Media usage in an online minute 2024

Market leaders

5
  • Basic Statistic Most used social networks 2025, by number of users
  • Basic Statistic Most popular global mobile messaging apps 2025
  • Premium Statistic Leading iPhone apps worldwide 2025, by revenue
  • Premium Statistic Leading iPhone social media apps worldwide Q3 2025, by downloads
  • Premium Statistic Global leading downloads Android mobile apps 2026

Instagram

8
  • Basic Statistic Countries with the most Instagram users 2025
  • Premium Statistic Instagram: countries with the highest audience reach 2025
  • Basic Statistic Instagram: distribution of global audiences 2025, by age group
  • Premium Statistic Instagram: distribution of global audiences 2025, by gender
  • Premium Statistic Instagram: distribution of global audiences 2025, by age and gender
  • Premium Statistic Instagram accounts with the most followers worldwide 2025
  • Basic Statistic Instagram: average reach per post 2023-2024, by format
  • Premium Statistic Instagram: post engagement 2023-2024, by format

Snapchat

9
  • Premium Statistic Countries with the most Snapchat users 2025
  • Premium Statistic Snapchat: usage penetration in selected countries and territories 2025
  • Basic Statistic Daily active users of Snapchat 2014-2026
  • Premium Statistic Daily active users of Snapchat quarterly 2014-2026, by region
  • Premium Statistic Snapchat: global subscription users 2023-2026
  • Premium Statistic Snap quarterly ARPU 2016-2026
  • Premium Statistic Snap quarterly ARPU 2016-2026, by region
  • Premium Statistic Snapchat: distribution of global audiences 2025, by gender
  • Premium Statistic Snapchat: distribution of global audiences 2025, by age and gender

TikTok

6
  • Premium Statistic TikTok global quarterly downloads 2018-2026
  • Premium Statistic TikTok mobile app global IAP revenues 2018-2025
  • Premium Statistic Countries with the most TikTok users 2025
  • Basic Statistic TikTok penetration in selected countries and territories 2026
  • Premium Statistic Age and gender distribution of TikTok audience worldwide 2026
  • Premium Statistic TikTok: videos posted weekly 2024-2025, by account size

Advertising

6
  • Premium Statistic Social media ad spending worldwide 2019-2028, by device
  • Premium Statistic Mobile advertising spending worldwide 2007-2024
  • Premium Statistic Companies with highest digital ad revenues worldwide 2025
  • Premium Statistic Social media share in digital video ad revenue 2022-2027, by platform
  • Basic Statistic Leading benefits of social media marketing according to marketers worldwide 2026
  • Basic Statistic Leading social media platforms used by marketers worldwide 2026
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