As of March 2025, mobile devices remain the most preferred platform among connected TV (CTV) users in the United States for watching social videos, with 74 percent of users opting for them. Television continues to be the most preferred platform for watching movies, TV shows, and sports.
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LG Ads Solutions. (April 17, 2025). Most preferred platform among connected TV (CTV) users for watching content in the United States as of March 2025, by content type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1490980/ctv-users-preferred-platforms-content-type-united-states/
LG Ads Solutions. "Most preferred platform among connected TV (CTV) users for watching content in the United States as of March 2025, by content type." Chart. April 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1490980/ctv-users-preferred-platforms-content-type-united-states/
LG Ads Solutions. (2025). Most preferred platform among connected TV (CTV) users for watching content in the United States as of March 2025, by content type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1490980/ctv-users-preferred-platforms-content-type-united-states/
LG Ads Solutions. "Most Preferred Platform among Connected Tv (Ctv) Users for Watching Content in The United States as of March 2025, by Content Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Apr 2025, /statistics/1490980/ctv-users-preferred-platforms-content-type-united-states/
LG Ads Solutions, Most preferred platform among connected TV (CTV) users for watching content in the United States as of March 2025, by content type ÌÇÐÄÆƽâ°æ, /statistics/1490980/ctv-users-preferred-platforms-content-type-united-states/ (last visited July 14, 2026)
Most preferred platform among connected TV (CTV) users for watching content in the United States as of March 2025, by content type [Graph], LG Ads Solutions, April 17, 2025. [Online]. Available: /statistics/1490980/ctv-users-preferred-platforms-content-type-united-states/
