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Distribution of traditional TV and streaming viewers in the United States from 2020 to 2024

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Source

In cooperation with
Release date

September 2024

Region

United States

Survey time period

2020, 2022, 2024

Number of respondents

1,600 respondents

Age group

16-74 years

Special properties

TV users watching at least 1 hour per week & have broadband at home

Supplementary notes

Traditional: MVPD or over-the-air.
Streaming: SVOD, AVOD, direct-to-consumer, virtual MVPD, EST.

Citation formats

Traditional TV and streaming viewers in the U.S. 2020-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 11, 2024

According to a 2024 survey, the majority of U.S. viewers used a combination of both traditional TV and video streaming services, with ** percent of respondents subscribing to those platforms. A further *** in three people interviewed stated that they only used streaming services, while **** percent only viewed content on traditional TV sources, such as pay TV and over-the-air TV.

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Statistics on " Video streaming in the United States "

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Other statistics that may interest you Video streaming in the United States

Overview

7

Subscription video-on-demand

6

Ad-supported video streaming

8

Transactional video-on-demand

5

Hybrid video streaming

5

Virtual multichannel video programming distributors

4

Consumer behavior

7

Content

8

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Topics

Video streaming in the United StatesAmazon Prime VideoNetflixHuluMax
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

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$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

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