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Ad-supported video-on-demand market in Europe

Statistics report on ad-supported video-on-demand (AVOD) in Europe

This report provides data on AVOD (ad-supported video-on-demand), giving information about usage growth and digital video advertising in Europe. The report also contains a chapter on major services and offers insights into consumer preferences.

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Table of contents

Overview

4
  • Premium Statistic Revenue of AVOD worldwide 2017-2029 worldwide 2017-2030
  • Premium Statistic Digital video market: consumer spending in Europe 2013-2024
  • Premium Statistic AVOD revenues worldwide 2028, by platform
  • Premium Statistic Popularity of various video platform types using connected TV in Europe 2022

Ad revenues and expenditures

4
  • Premium Statistic OTT TV and movie revenue in Western Europe 2029, by source
  • Premium Statistic OTT TV and video revenue in Eastern Europe 2023-2029, by segment
  • Premium Statistic Fastest growing digital video ad markets in Europe 2023
  • Premium Statistic Video share of display ad spend in Europe 2024, by country

Services

5
  • Premium Statistic Ad revenues of AVOD platforms worldwide 2022, by region
  • Premium Statistic Number of ad-supported Netflix subscribers worldwide 2022-2027, by region
  • Premium Statistic Netflix ad revenue 2027, by type & region
  • Premium Statistic Total content viewing hours of various streaming services in the UK 2022-2025
  • Premium Statistic Interest in ad-based tier of Netflix and Videoland in the Netherlands 2023

Consumer behavior

8
  • Premium Statistic Most popular video content genres in Europe 2023, by platform type
  • Premium Statistic Streaming content on ad-supported or ad-free platforms in EU-5 2023
  • Premium Statistic Frequency of AVOD usage in the UK 2022
  • Premium Statistic Ad-supported streaming TV viewership in Sweden 2023, by generation
  • Premium Statistic Platforms used to watch TV and video content in Norway 2023, by generation
  • Premium Statistic Platforms used to watch TV and video content in Denmark 2023, by generation
  • Premium Statistic Preference towards ad-free versus ad-supported online TV in France 2023
  • Premium Statistic Growth of ad-supported video streaming consumption in Spain 2023
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