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Fashion e-commerce in the Nordics

Statistics report on fashion e-commerce in the Nordics

This report presents insights and statistics on fashion e-commerce in the Nordics, including Sweden, Denmark, Norway, and Finland. It provides information on the fashion e-commerce market and revenue shares by segment. Additionally, it includes data on the shopping behavior of online consumers and their fashion preferences. Lastly, the report features the top apparel online stores by sales and the most popular sites and apps.

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Table of contents

Overview

5
  • Premium Forecast Revenue in the fashion e-commerce market in the Nordics 2017-2030
  • Premium Forecast E-commerce revenue in the Nordics 2019-2029, by segment
  • Premium Forecast ARPU of the online fashion market in the Nordics 2017-2027, by country
  • Premium Forecast Number of users of the online fashion market in the Nordics 2017-2027
  • Basic Statistic Most purchased items online in the Nordics 2024

Sweden

7
  • Premium Forecast Online fashion market revenue in Sweden 2017-2029, by segment
  • Premium Statistic Fashion: top 10 online stores in Sweden in 2025, by net sales
  • Premium Statistic Leading fashion and apparel websites in Sweden 2023, based on visit share
  • Premium Statistic Most downloaded fashion and beauty apps in Sweden 2024
  • Premium Statistic Individuals who ordered fashion online in Sweden 2021-2024
  • Premium Statistic Consumers shopping clothing and shoes online in Sweden 2023, by age
  • Basic Statistic Individuals who ordered clothes online in Sweden 2023, by age and gender

Denmark

7
  • Premium Forecast Online fashion market revenue in Denmark 2017-2029, by segment
  • Basic Forecast Fashion: top 5 online stores in Denmark in 2022, by net sales
  • Premium Statistic Leading fashion and beauty shopping apps in Denmark 2024
  • Premium Statistic Online clothes and sports goods shoppers in Denmark 2008-2024
  • Premium Statistic Online clothes and sports goods shoppers in Denmark 2018-2023, by age
  • Premium Statistic Online clothes and sports goods shoppers in Denmark 2018-2024, by gender
  • Premium Statistic Online clothes and sports goods shoppers in Denmark 2024, by income

Norway

6
  • Premium Forecast Online fashion market revenue in Norway 2017-2029, by segment
  • Basic Forecast Fashion: top 5 online stores in Norway 2024, by net sales
  • Premium Statistic Most downloaded fashion and beauty shopping apps in Norway 2024
  • Basic Statistic Share of online clothes and sports goods shoppers in Norway 2017-2024
  • Premium Statistic Consumers shopping clothing and shoes online in Norway 2023, by age
  • Basic Statistic Online clothing and sports goods shoppers in Norway 2009-2022, by gender

Finland

7
  • Premium Forecast Online fashion market revenue in Finland 2017-2029, by segment
  • Premium Forecast Leading fashion online stores in Finland 2022, by net sales
  • Premium Statistic Leading fashion and apparel websites in Finland 2023, based on visit share
  • Premium Statistic Most downloaded fashion and beauty shopping apps in Finland 2024
  • Premium Statistic Share of online fashion shoppers in Finland 2020-2022
  • Premium Statistic Consumers shopping clothing and shoes online in Finland 2023, by age
  • Premium Statistic Share of online fashion shoppers in Finland 2020-2022, by gender
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