Meta: annual segment revenue 2025| ��ƽ��

Annual revenue generated by Meta Platforms from 2009 to 2025, by segment (in million U.S. dollars)

Characteristic	Reality labs	Advertising revenue	Other revenue
2025	2,207	196,175	2,584
2024	2,146	160,633	1,722
2023	1,896	131,948	1,058
2022	2,159	113,642	808
2021	2,274	114,934	721
2020	1,139	84,169	1,796
2019	501	69,655	1,042
2018	-	55,013	825
2017	-	39,942	711
2016	-	26,885	753
2015	-	17,079	849
2014	-	11,492	974
2013	-	6,986	886
2012	-	4,279	810
2011	-	3,154	557
2010	-	1,868	106
2009	-	764	13

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Release date

January 2026

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Region

Worldwide

Survey time period

2009 to 2025

Supplementary notes

* The company is divided into two segments: Family of Apps (FoA) and Reality Labs (RL). FoA includes Facebook, Instagram, Messenger and WhatsApp, with revenue from this segment comprising both advertising and "other sources". RL covers consumer hardware, software, and content related to augmented and virtual reality.

Citation formats

Meta Platforms continues to dominate the digital landscape. In 2025, its Family of Apps segment, which includes Facebook, Instagram, Messenger and WhatsApp, generated 198.76 billion U.S. dollars in revenue, with 98.7 percent coming from advertising. In contrast, the Reality Labs segment generated approximately 2.2 billion dollars.

Advertising fuels growth amid market fluctuations

Despite experiencing its first-ever year-on-year decline in 2022, Meta rebounded strongly in 2024, with total annual revenue reaching 164.5 billion U.S. dollars. This resilience showcases Meta's adaptability in the face of market changes and its continued appeal to advertisers seeking to reach a global audience.

Expanding reach and engagement

Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Additionally, 2024 saw an astounding 138.9 million Reels played on Facebook and Instagram every 60 seconds.