In 2024, retail media advertising spending in the United States will rise an estimated 22 percent, followed by a 12.5-percent increase rate in the following year. The only other medium with double-digit increase rates forecast for both years was connected TV (CTV): 20.7 percent in 2024 and 19 percent in 2025. The projections exclude political ad spending.
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Next TV. (June 11, 2024). Change in advertising spending in the United States in 2024 and 2025, by medium [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/466149/us-ad-spending-by-medium/
Next TV. "Change in advertising spending in the United States in 2024 and 2025, by medium." Chart. June 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/466149/us-ad-spending-by-medium/
Next TV. (2024). Change in advertising spending in the United States in 2024 and 2025, by medium. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/466149/us-ad-spending-by-medium/
Next TV. "Change in Advertising Spending in The United States in 2024 and 2025, by Medium." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jun 2024, /statistics/466149/us-ad-spending-by-medium/
Next TV, Change in advertising spending in the United States in 2024 and 2025, by medium ÌÇÐÄÆƽâ°æ, /statistics/466149/us-ad-spending-by-medium/ (last visited July 16, 2026)
Change in advertising spending in the United States in 2024 and 2025, by medium [Graph], Next TV, June 11, 2024. [Online]. Available: /statistics/466149/us-ad-spending-by-medium/
