During an April 2022 survey among consumers who follow athletics in the United States, ** percent of respondents said they had noticed event partnerships in the previous six months. Around ** percent said they had noticed the sponsor of a TV program, while ** percent reported noticing product placement in instances such as films and TV shows. The global revenue of product placement in movies surpassed *** billion U.S. dollars in the previous year.
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YouGov. (July 25, 2022). Leading types of sponsorships noticed in the previous six months by consumers who follow athletics in the United States as of April 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1376058/top-sponsorship-types-noticed-by-athletics-fans-us/
YouGov. "Leading types of sponsorships noticed in the previous six months by consumers who follow athletics in the United States as of April 2022." Chart. July 25, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1376058/top-sponsorship-types-noticed-by-athletics-fans-us/
YouGov. (2022). Leading types of sponsorships noticed in the previous six months by consumers who follow athletics in the United States as of April 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1376058/top-sponsorship-types-noticed-by-athletics-fans-us/
YouGov. "Leading Types of Sponsorships Noticed in The Previous Six Months by Consumers Who Follow Athletics in The United States as of April 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jul 2022, /statistics/1376058/top-sponsorship-types-noticed-by-athletics-fans-us/
YouGov, Leading types of sponsorships noticed in the previous six months by consumers who follow athletics in the United States as of April 2022 ÌÇÐÄÆƽâ°æ, /statistics/1376058/top-sponsorship-types-noticed-by-athletics-fans-us/ (last visited July 31, 2026)
Leading types of sponsorships noticed in the previous six months by consumers who follow athletics in the United States as of April 2022 [Graph], YouGov, July 25, 2022. [Online]. Available: /statistics/1376058/top-sponsorship-types-noticed-by-athletics-fans-us/
