Percentage of consumers who would rather watch a TV program containing product placement than a TV program with traditional commercial breaks in the United States as of April 2023
Characteristic
Share of respondents
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During an April 2023 survey among consumers in the United States, over half (or ** percent) somewhat or strongly agreed that they would rather watch a TV program containing product placement than a TV program with traditional commercial breaks. Less than ** percent disagreed. According to another source, U.S. product placement spending surpassed ** billion U.S. dollars in 2022.
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BENlabs. (August 15, 2023). Percentage of consumers who would rather watch a TV program containing product placement than a TV program with traditional commercial breaks in the United States as of April 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1406955/share-consumers-prefer-tv-product-placement-commercial-breaks-united-states/
BENlabs. "Percentage of consumers who would rather watch a TV program containing product placement than a TV program with traditional commercial breaks in the United States as of April 2023." Chart. August 15, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1406955/share-consumers-prefer-tv-product-placement-commercial-breaks-united-states/
BENlabs. (2023). Percentage of consumers who would rather watch a TV program containing product placement than a TV program with traditional commercial breaks in the United States as of April 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1406955/share-consumers-prefer-tv-product-placement-commercial-breaks-united-states/
BENlabs. "Percentage of Consumers Who Would Rather Watch a Tv Program Containing Product Placement than a Tv Program with Traditional Commercial Breaks in The United States as of April 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Aug 2023, /statistics/1406955/share-consumers-prefer-tv-product-placement-commercial-breaks-united-states/
BENlabs, Percentage of consumers who would rather watch a TV program containing product placement than a TV program with traditional commercial breaks in the United States as of April 2023 ÌÇÐÄÆƽâ°æ, /statistics/1406955/share-consumers-prefer-tv-product-placement-commercial-breaks-united-states/ (last visited August 03, 2026)
Percentage of consumers who would rather watch a TV program containing product placement than a TV program with traditional commercial breaks in the United States as of April 2023 [Graph], BENlabs, August 15, 2023. [Online]. Available: /statistics/1406955/share-consumers-prefer-tv-product-placement-commercial-breaks-united-states/
