Percentage of consumers more likely to research online a product seen in a film or TV program than one advertised on TV in the United States as of April 2023
Characteristic
Share of respondents
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During an April 2023 survey among consumers in the United States, ** percent somewhat or strongly agreed that they were more likely to research a product online that they saw in a film or TV program than a product advertised on TV. Around ** percent of respondents somewhat or strongly disagreed with it. According to another source, U.S. product placement spending surpassed ** billion U.S. dollars in 2022.
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BENlabs. (August 15, 2023). Percentage of consumers more likely to research online a product seen in a film or TV program than one advertised on TV in the United States as of April 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1406947/share-consumers-product-placement-film-tv-commercial-united-states/
BENlabs. "Percentage of consumers more likely to research online a product seen in a film or TV program than one advertised on TV in the United States as of April 2023." Chart. August 15, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1406947/share-consumers-product-placement-film-tv-commercial-united-states/
BENlabs. (2023). Percentage of consumers more likely to research online a product seen in a film or TV program than one advertised on TV in the United States as of April 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1406947/share-consumers-product-placement-film-tv-commercial-united-states/
BENlabs. "Percentage of Consumers More Likely to Research Online a Product Seen in a Film or Tv Program than One Advertised on Tv in The United States as of April 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Aug 2023, /statistics/1406947/share-consumers-product-placement-film-tv-commercial-united-states/
BENlabs, Percentage of consumers more likely to research online a product seen in a film or TV program than one advertised on TV in the United States as of April 2023 ÌÇÐÄÆƽâ°æ, /statistics/1406947/share-consumers-product-placement-film-tv-commercial-united-states/ (last visited August 05, 2026)
Percentage of consumers more likely to research online a product seen in a film or TV program than one advertised on TV in the United States as of April 2023 [Graph], BENlabs, August 15, 2023. [Online]. Available: /statistics/1406947/share-consumers-product-placement-film-tv-commercial-united-states/
