As of April 2024, the net placement value (NPV) of standard product placement in the United States amounted to almost *** thousand U.S. dollars. Meanwhile, standout product placement's NPV surpassed *** thousand U.S. dollars. According to the same source, **percent of U.S. adults did not mind when brands engaged in product placement.
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YouGov. (April 24, 2024). Net placement value (NPV) of standard and standout product placement marketing in the United States as of April 2024 (in 1,000 U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1483762/npv-product-placement-united-states/
YouGov. "Net placement value (NPV) of standard and standout product placement marketing in the United States as of April 2024 (in 1,000 U.S. dollars)." Chart. April 24, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1483762/npv-product-placement-united-states/
YouGov. (2024). Net placement value (NPV) of standard and standout product placement marketing in the United States as of April 2024 (in 1,000 U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1483762/npv-product-placement-united-states/
YouGov. "Net Placement Value (Npv) of Standard and Standout Product Placement Marketing in The United States as of April 2024 (in 1,000 U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Apr 2024, /statistics/1483762/npv-product-placement-united-states/
YouGov, Net placement value (NPV) of standard and standout product placement marketing in the United States as of April 2024 (in 1,000 U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1483762/npv-product-placement-united-states/ (last visited July 26, 2026)
Net placement value (NPV) of standard and standout product placement marketing in the United States as of April 2024 (in 1,000 U.S. dollars) [Graph], YouGov, April 24, 2024. [Online]. Available: /statistics/1483762/npv-product-placement-united-states/
