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Topic of the survey

• Internet Behavior
• Advertising General
• Personalized Advertisment
• Native Ads
• Newsletter Advertisments
• Privacy Behavior
• Ad-Blocker
• Demographics

• Method: Online Survey
• Survey name: ÌÇÐÄÆƽâ°æ Survey Advertising & Privacy 2017
• Region: USA
• Number of respondents: 1037
• Age of respondents: 18 years and older
• Type of respondents: US american residential population
• Survey time period: 18th to 21st of May 2017

• Age
• Ad-Blocker Usage
• Online Services Usage
• Newsletter Usage
• Income
• Ethnicity

Internet Behavior

• How often do you privately use the following devices?
• Which of the following online services do you use?

• How disturbing is advertising to you on the following channels?
• How useful is advertising to you through the following channels?
• How much advertising do you personally take note of online on your desktop PC/laptop?
• How much advertising do you personally take note of online on your tablet?
• How much advertising do you personally take note of online on your smartphone?

• Do you often notice the suggestions of online shops about articles that might be interesting for you?
• How well do the articles proposed by online stores suit your buying interests?
• How often do you buy items that you have seen through the suggestion function of online stores?
• How often do you notice that a certain article you viewed online is constantly suggested in advertisements?
• Is there a platform on which you particularly appreciate personalized offers and recommendations?
• How much do you agree with the following statements?
• Have you ever noticed that you see many offers matching your region?
• In which situations do you find local ads helpful?

• How often do you notice sponsored content?
• Has it ever happened to you that you clicked on an interesting article or post and you then landed on the website of a commercial company?
• Which of these statements do you agree with more?
• How do you handle sponsored content?'
• What does it depend on whether or not you look at the articles?
• Do you believe that the information in such sponsored contributions is objective or influenced by the company?
• How do you rate sponsored content compared to classic advertisements that do not contain information beyond the advertised product?
• Which of these statements do you agree in general?

• How many newsletters do you receive in your private e-mail account?
• Where did you subscribe to newsletters?
• What information do you like to receive in your newsletters?
• In which situations do you usually subscribe to a newsletter?
• If a newsletter is no longer interesting for you: What do you usually do?
• In which cases do you unsubscribe from newsletters?

• Which of the following statements do you agree with?
• Do you feel that your personal data and your online behavior are recorded and used for advertising purposes?
• On a scale of 1 to 10: How much do you worry about the security of your personal data with social media companies like Facebook?
• On a scale of 1 to 10: How much do you worry about the security of your personal data with online services from governmental agencies?
• On a scale of 1 to 10: How much do you worry about the security of your personal data with online shops such as Amazon and bestbuy?
• Do you have more confidence in data security with American companies (such as Amazon and Facebook) than with foreign companies (such as Spotify)?
• What is your reaction when websites alert you to the fact that they save cookies?
• Do you take measures to prevent the recording of your online behavior (such as using an incognito window)?
• Which of these measures do you take with regard to your privacy?
• Do you pay attention to the information used by the apps you use on your smartphone?
• What information do you deny access to your apps?
• Do you usually have GPS activated on your smartphone?

• Are you currently using an ad blocker?
• What types of advertising does your ad blocker prevent?
• Have you whitelisted certain online offers from your ad blocker so you can still see ads there?
• Which of these ad-blocker programs do you know?
• Which of these do you personally use?
• Are you currently paying for your ad blocker program(s)?
• Are you satisfied with the performance of your ad blocker?
• Would you be willing to pay for an ad blocker if it was able to hide all undesired advertisements?
• What do you think is a reasonable price for an ad blocker that meets your needs?

• What is your gender?
• How old are you?
• What is your primary language?
• Which race/ethnicity best describes you?
• What is the highest level of education you have completed?
• What is your current occupational status?
• Which of the following categories best describes your employment status?
• Including yourself, how many people - including children - usually live in your household?
• In what type of community do you live?
• In what state or U.S. territory do you live?
• How much total combined money do all members of your household earn annually?