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Wasted ad spend caused by digital ad fraud in the Asia-Pacific region from 2018 to 2022 (in billion U.S. dollars)

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Sources

Release date

June 2022

Region

Asia, APAC

Survey time period

2019

Supplementary notes

Numbers are estimates from 2019.

Citation formats

Cost of digital advertising fraud APAC 2018-2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 4, 2022
The total ad spend waste caused by ad fraud in the Asia-Pacific region in 2022 amounted to an estimated ** billion U.S. dollars. The cost of ad fraud in the region has continuously increased throughout the examined period, having stood at around ** billion dollars in 2018.
In the first quarter of 2022, retail was the industry with the highest ad spend waste in APAC.
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Digital advertising in IndiaSocial media usage in IndiaIndiaInternet usage in IndiaAdvertising industry in India
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