The source does not provide exact information on the type of survey. This questions were phrased by the source as follows: "Please tell me, based on this scale, how annoyed do you feel by advertising through the following channels." "And how useful do you find advertising through the following channels to receive information about new products, offers etc.?" "And how entertaining do you find advertising through the following channels?"
Citation formats
Survey on acceptance of selected advertising channels in Germany 2017
This statistic shows the results of a survey on the acceptance of selected types of advertising in Germany in 2017. That year, almost ** percent of respondents stated that TV advertising was very or somewhat useful to find out about new products and offers.
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IMAS International. (January 22, 2018). Share of respondents finding the following types of advertising annoying, useful or entertaining in Germany in December 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/916214/ad-acceptance-by-channel-germany/
IMAS International. "Share of respondents finding the following types of advertising annoying, useful or entertaining in Germany in December 2017." Chart. January 22, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/916214/ad-acceptance-by-channel-germany/
IMAS International. (2018). Share of respondents finding the following types of advertising annoying, useful or entertaining in Germany in December 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/916214/ad-acceptance-by-channel-germany/
IMAS International. "Share of Respondents Finding The following Types of Advertising Annoying, Useful or Entertaining in Germany in December 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Jan 2018, /statistics/916214/ad-acceptance-by-channel-germany/
IMAS International, Share of respondents finding the following types of advertising annoying, useful or entertaining in Germany in December 2017 ÌÇÐÄÆƽâ°æ, /statistics/916214/ad-acceptance-by-channel-germany/ (last visited July 30, 2026)
Share of respondents finding the following types of advertising annoying, useful or entertaining in Germany in December 2017 [Graph], IMAS International, January 22, 2018. [Online]. Available: /statistics/916214/ad-acceptance-by-channel-germany/
