This statistic presents the most common U.S. consumer actions after discovering a product in a brand's social media post. According to the August 2017 survey results, 44 percent of consumers reported to have purchased the product later online after the discovery period. Only 11 percent of respondents stated to have purchased the item immediately.
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Curalate. (November 15, 2017). What action did you take after discovering a product in a brand's social media post? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/868955/consumer-actions-discovery-product-brand-social-media-post/
Curalate. "What action did you take after discovering a product in a brand's social media post?." Chart. November 15, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/868955/consumer-actions-discovery-product-brand-social-media-post/
Curalate. (2017). What action did you take after discovering a product in a brand's social media post?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/868955/consumer-actions-discovery-product-brand-social-media-post/
Curalate. "What Action Did You Take after Discovering a Product in a Brand's Social Media Post?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Nov 2017, /statistics/868955/consumer-actions-discovery-product-brand-social-media-post/
Curalate, What action did you take after discovering a product in a brand's social media post? ÌÇÐÄÆƽâ°æ, /statistics/868955/consumer-actions-discovery-product-brand-social-media-post/ (last visited July 29, 2026)
What action did you take after discovering a product in a brand's social media post? [Graph], Curalate, November 15, 2017. [Online]. Available: /statistics/868955/consumer-actions-discovery-product-brand-social-media-post/
