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Reach rate of brand Instagram stories and posts worldwide in 2019, by account size

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Source

Release date

January 2020

Region

Worldwide

Survey time period

June to October 2019

Special properties

29,000 Instagram Stories

Citation formats

Global reach rate of Instagram stories vs posts 2019, by account size

Published by Thuy D., Oct 23, 2020
In 2019, brands with over *** thousand followers had an Instagram post reach rate of **** percent and an Instagram stories reach rate of just *** percent. In comparison, smaller brands with under ** thousand followers had a post reach rate of **** percent and a stories reach rate of *** percent.
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Instagram advertising and marketingInstagramSocial media advertising and marketing worldwideBrands on social mediaFacebook advertising and marketing
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