In 2019, brands with over 200 thousand followers on Instagram had an Instagram story reach rate of 2.3 percent, down from 4.2 percent in the previous year. Additionally, Instagram accounts with under 10 thousand followers had a reach rate of 8.4 percent in 2019, a decline from 11.3 percent in 2018.
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Rival IQ. (January 6, 2020). Brand Instagram stories reach rate worldwide in 2018 and 2019, by account size [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1180310/instagram-stories-reach-rate-worldwide-account-size/
Rival IQ. "Brand Instagram stories reach rate worldwide in 2018 and 2019, by account size." Chart. January 6, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1180310/instagram-stories-reach-rate-worldwide-account-size/
Rival IQ. (2020). Brand Instagram stories reach rate worldwide in 2018 and 2019, by account size. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1180310/instagram-stories-reach-rate-worldwide-account-size/
Rival IQ. "Brand Instagram Stories Reach Rate Worldwide in 2018 and 2019, by Account Size." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jan 2020, /statistics/1180310/instagram-stories-reach-rate-worldwide-account-size/
Rival IQ, Brand Instagram stories reach rate worldwide in 2018 and 2019, by account size ÌÇÐÄÆƽâ°æ, /statistics/1180310/instagram-stories-reach-rate-worldwide-account-size/ (last visited July 26, 2026)
Brand Instagram stories reach rate worldwide in 2018 and 2019, by account size [Graph], Rival IQ, January 6, 2020. [Online]. Available: /statistics/1180310/instagram-stories-reach-rate-worldwide-account-size/
