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Retention rate of Instagram brand stories between April 2019 and September 2020, by daily post volume

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Source

Release date

October 2020

Region

Worldwide

Survey time period

April 2019 to September 2020

Special properties

661,565 stories and 64,571 story ads

Citation formats

Retention rate of IG stories posted by brands 2020, by daily post volume

Published by Thuy D., Oct 23, 2020
From April 2019 to September 2020, there was a 100 percent retention rate among Instagram users worldwide when brands posted *** story per day. In comparison, there was only a **** percent retention rate among IG users when brands posted ** Stories per day.
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Topics

Instagram advertising and marketingInstagramSocial media advertising and marketing worldwideBrands on social mediaFacebook advertising and marketing
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