Between April 2019 to September 2020, brands with over 100 thousand followers on Instagram posted percent image stories and percent video stories. Brand IG accounts with under * thousand followers posted percent image stories and percent video stories.
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Socialinsider. (October 6, 2020). Most popular brand Instagram stories format from April 2019 to September 2020, by account size [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 22, 2026, from /statistics/1180006/instagram-stories-format-popular-worldwide/
Socialinsider. "Most popular brand Instagram stories format from April 2019 to September 2020, by account size." Chart. October 6, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 22, 2026. /statistics/1180006/instagram-stories-format-popular-worldwide/
Socialinsider. (2020). Most popular brand Instagram stories format from April 2019 to September 2020, by account size. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 22, 2026. /statistics/1180006/instagram-stories-format-popular-worldwide/
Socialinsider. "Most Popular Brand Instagram Stories Format from April 2019 to September 2020, by Account Size." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 6 Oct 2020, /statistics/1180006/instagram-stories-format-popular-worldwide/
Socialinsider, Most popular brand Instagram stories format from April 2019 to September 2020, by account size ÌÇÐÄÆÆ½â°æ, /statistics/1180006/instagram-stories-format-popular-worldwide/ (last visited July 22, 2026)
Most popular brand Instagram stories format from April 2019 to September 2020, by account size [Graph], Socialinsider, October 6, 2020. [Online]. Available: /statistics/1180006/instagram-stories-format-popular-worldwide/