The contribution of FMCG sector to the overall television advertising expenditure across India was amounted to around *** billion Indian rupees in 2020, making it the highest grossing category. FMCG was followed by the e-commerce and telecom sector, with contributions amounting to around ** and ** billion Indian rupees respectively. Overall, the growth of television ad expenditure saw a slight decline compared to the previous year, largely due to the COVID-19 pandemic.
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Madison World, & Pitch. (February 17, 2021). Television advertising expenditure contribution across India in 2020, by category (in billion Indian rupees) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/860789/india-television-advertising-expenditure-contribution-by-category/
Madison World, und Pitch. "Television advertising expenditure contribution across India in 2020, by category (in billion Indian rupees)." Chart. February 17, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/860789/india-television-advertising-expenditure-contribution-by-category/
Madison World, Pitch. (2021). Television advertising expenditure contribution across India in 2020, by category (in billion Indian rupees). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/860789/india-television-advertising-expenditure-contribution-by-category/
Madison World, and Pitch. "Television Advertising Expenditure Contribution across India in 2020, by Category (in Billion Indian Rupees)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Feb 2021, /statistics/860789/india-television-advertising-expenditure-contribution-by-category/
Madison World & Pitch, Television advertising expenditure contribution across India in 2020, by category (in billion Indian rupees) ÌÇÐÄÆƽâ°æ, /statistics/860789/india-television-advertising-expenditure-contribution-by-category/ (last visited July 28, 2026)
Television advertising expenditure contribution across India in 2020, by category (in billion Indian rupees) [Graph], Madison World, & Pitch, February 17, 2021. [Online]. Available: /statistics/860789/india-television-advertising-expenditure-contribution-by-category/
