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TV advertising spending in India from 2019 to 2025 (in billion Indian rupees)

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Sources

Release date

February 2026

Region

India

Survey time period

2019 to 2025

Supplementary notes

Data preceding 2025 retrieved from earlier releases.

Figures have been rounded.

Citation formats

TV ad expenditure in India 2019-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 29, 2026

In 2025, advertising spending on television in India amounted to around 260 billion Indian rupees, down from earlier years as brands continued to reallocate budgets towards digital media. Once the country’s leading ad medium, television has seen a sustained decline in spend over the past few years, even though it remains the largest traditional channel with a ** percent share in 2025. 

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Statistics on " Advertising in India "

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Other statistics that may interest you Advertising in India

Indian ad market

6

Television

5

Print

6

Digital ads

4

Other traditional segments

5

Global comparison

6

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Topics

Advertising industry in IndiaDigital advertising in IndiaDigital marketing in IndiaMedia and entertainment in IndiaSocial media advertising in India
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