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Distribution of advertising expenditure in the retail industry across India in 2025, by channel

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Release date

February 2026

Region

India

Survey time period

2025

Citation formats

Distribution of retail ad expenditure in India 2025, by channel

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 15, 2026

In 2025, India's retail sector spent nearly **** its advertising budget on print ads, followed by digital at ** percent. Over the years, digital media has gained impetus within retail advertising, surpassing television. However, print remains the leading channel for the industry.

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Statistics on " Retail advertising and marketing in India "

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Other statistics that may interest you Retail advertising and marketing in India

Global overview

5

Indian context

6

Digital platforms

5

Festive season

4

Traditional channels

5

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Topics

Retail advertising and marketing in IndiaDigital retail media advertising worldwideDigital advertising in IndiaDigital marketing in IndiaE-commerce in India
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