According to a 2025 survey, over a third of U.S. consumers returned online purchases more than once during the previous year. Almost ** percent of e-commerce shoppers did not return any online purchase in the 12 months before the survey.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Baymard Institute. (June 4, 2025). Frequency of online purchase returns in the United States in 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/823956/frequency-online-order-returns-us/
Baymard Institute. "Frequency of online purchase returns in the United States in 2025." Chart. June 4, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/823956/frequency-online-order-returns-us/
Baymard Institute. (2025). Frequency of online purchase returns in the United States in 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/823956/frequency-online-order-returns-us/
Baymard Institute. "Frequency of Online Purchase Returns in The United States in 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 Jun 2025, /statistics/823956/frequency-online-order-returns-us/
Baymard Institute, Frequency of online purchase returns in the United States in 2025 ÌÇÐÄÆÆ½â°æ, /statistics/823956/frequency-online-order-returns-us/ (last visited July 15, 2026)
Frequency of online purchase returns in the United States in 2025 [Graph], Baymard Institute, June 4, 2025. [Online]. Available: /statistics/823956/frequency-online-order-returns-us/