*Respondents were e-commerce and finance professionals from U.S. retail companies with at least 500 million U.S. dollars in revenue that started charging for returns. The exact number of respondents for this question was not specified by the source, but calculated by ÌÇÐÄÆƽâ°æ based on the reports' data.
This question was phrased by the source as follows: "Have you experienced any of the following positive/negative business impacts after you started charging for returns?"
The source does not specify the age of respondents.
Citation formats
Impact of charging for returns on online retailers in the U.S. 2024, by generation
**** e-commerce retailers in the United States reported an increase in the number of shoppers choosing a free return method offered by them after starting to charge for returns. More than **** reported a reduction in return rates and ** a recouping of revenue from return fees. Some negative impacts included the decrease in average order value and the reduction in the exchange rate of products, reported by ** and ** percent respectively.
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National Retail Federation. (December 5, 2024). Positive and negative outcomes for online retailers after starting to charge for returns in the United States in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1614650/impact-of-charging-for-online-retail-returns-united-states/
National Retail Federation. "Positive and negative outcomes for online retailers after starting to charge for returns in the United States in 2024." Chart. December 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1614650/impact-of-charging-for-online-retail-returns-united-states/
National Retail Federation. (2024). Positive and negative outcomes for online retailers after starting to charge for returns in the United States in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1614650/impact-of-charging-for-online-retail-returns-united-states/
National Retail Federation. "Positive and Negative Outcomes for Online Retailers after Starting to Charge for Returns in The United States in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Dec 2024, /statistics/1614650/impact-of-charging-for-online-retail-returns-united-states/
National Retail Federation, Positive and negative outcomes for online retailers after starting to charge for returns in the United States in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1614650/impact-of-charging-for-online-retail-returns-united-states/ (last visited August 04, 2026)
Positive and negative outcomes for online retailers after starting to charge for returns in the United States in 2024 [Graph], National Retail Federation, December 5, 2024. [Online]. Available: /statistics/1614650/impact-of-charging-for-online-retail-returns-united-states/
