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Online consumers willing to pay more for select attributes and features when shopping online in the United States in 2024

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Sources

Release date

February 2025

Region

United States

Survey time period

November 27 to December 2, 2024

Number of respondents

1,000 consumers who shop online

Supplementary notes

This question was phrased by the source as follows: "What sorts of qualities would you pay more for when shopping online?"

Multiple answers were possible.

Citation formats

Online shoppers' willingness to pay extra for select attributes in the U.S. 2024

Published by
Yihan Ma,
Jul 4, 2025

In 2024, **** consumers who shopped online in the United States were willing to pay more when buying from a brand they trust. According to a survey, ** percent of consumers who shopped online were disposed to pay extra for faster shipping, while ** percent were willing to do it for free returns.

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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

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Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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