Share of online shoppers who purchased multiple apparel or footwear items intending to return part of them in the United States in 2024, by generational cohort
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*Consumers who returned at least one online purchase within the year before the survey.
This question was phrased by the source as follows: "When shopping online for apparel or footwear in the last 12 months, did you ever purchase an item in more than one size, color or style, with plans to return one or more of them?"
Percentage points exceeding 100 percent are probably due to rounding.
The source does not specify the age of respondents.
Citation formats
Share of fashion online shoppers bracketing in the U.S. 2024, by generation
A 2024 survey revealed that Gen Z online shoppers in the United States are more inclined to purchase multiple fashion items with the intention of returning at least one, with ** percent reporting usually or always doing this in the year before the survey. In contrast, only ** percent of Boomer online shoppers reported bracketing purchases during the same period.
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National Retail Federation. (December 5, 2024). Share of online shoppers who purchased multiple apparel or footwear items intending to return part of them in the United States in 2024, by generational cohort [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1372789/united-states-online-shoppers-bracketing-age/
National Retail Federation. "Share of online shoppers who purchased multiple apparel or footwear items intending to return part of them in the United States in 2024, by generational cohort." Chart. December 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1372789/united-states-online-shoppers-bracketing-age/
National Retail Federation. (2024). Share of online shoppers who purchased multiple apparel or footwear items intending to return part of them in the United States in 2024, by generational cohort. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1372789/united-states-online-shoppers-bracketing-age/
National Retail Federation. "Share of Online Shoppers Who Purchased Multiple Apparel or Footwear Items Intending to Return Part of Them in The United States in 2024, by Generational Cohort." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Dec 2024, /statistics/1372789/united-states-online-shoppers-bracketing-age/
National Retail Federation, Share of online shoppers who purchased multiple apparel or footwear items intending to return part of them in the United States in 2024, by generational cohort ÌÇÐÄÆƽâ°æ, /statistics/1372789/united-states-online-shoppers-bracketing-age/ (last visited July 27, 2026)
Share of online shoppers who purchased multiple apparel or footwear items intending to return part of them in the United States in 2024, by generational cohort [Graph], National Retail Federation, December 5, 2024. [Online]. Available: /statistics/1372789/united-states-online-shoppers-bracketing-age/
