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Online shoppers who engaged in fraudulent return activities in the United States in 2024, by generation

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Sources

Release date

December 2024

Region

United States

Survey time period

August to September 2024

Number of respondents

2,007 consumers*

Supplementary notes

This question was phrased by the source as follows: "In the past year, have you engaged in the following activities?"

*Consumers who returned at least one online purchase within the year before the survey.

Multiple answers were possible.

Citation formats

Fraudulent e-commerce return activities in the United States 2024, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 4, 2025

A 2024 survey carried out in the United States showed that Gen Z () and Millennial () online shoppers returned worn items against store policy the most. In comparison, Boomers engaged the least in any of the fraudulent return activities. 

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Statistics on " E-commerce returns in the United States "

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Overview

5

Global overview

4

Returns abuse

6

Consumer behavior

7

Online retailers

4

Preferences and methods

5

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Topics

E-commerce returns in the United StatesE-Commerce in ChinaHoliday season e-commerce in the United StatesMobile commerce in the United StatesE-commerce in the United Kingdom (UK)
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