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Release date
February 2018
Region
North America
Survey time period
September to November 2017
Number of respondents
113 respondents
Special properties
sample consists of advertisers, marketers, publishers, technology developers and marketing service providers
Method of interview
Online survey
Supplementary notes
Question: What specific skillsets or functional competencies do you think will be the most important for your organization to possess in support of its future data-driven marketing, advertising and/or media efforts?
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