sample consists of advertisers, marketers, publishers, technology developers and marketing service providers
Method of interview
Online survey
Supplementary notes
Question: To what extent would you say your organization has an overarching strategy to govern its use of audience data for advertising and/or marketing purposes?
Citation formats
Implementation of Audience data usage strategies in North America 2017
This statistic shows the implementation level of strategies governing use of audience data for marketing purposes in organizations in North America as of November 2017. The figures show that **** percent of survey respondents said they had a developed and implemented strategy that was already delivering results.
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Winterberry Group. (February 13, 2018). Implementation level of strategies governing use of audience data for marketing purposes in organizations in North America as of November 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/818924/audience-data-use-strategies-north-america/
Winterberry Group. "Implementation level of strategies governing use of audience data for marketing purposes in organizations in North America as of November 2017." Chart. February 13, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/818924/audience-data-use-strategies-north-america/
Winterberry Group. (2018). Implementation level of strategies governing use of audience data for marketing purposes in organizations in North America as of November 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/818924/audience-data-use-strategies-north-america/
Winterberry Group. "Implementation Level of Strategies Governing Use of Audience Data for Marketing Purposes in Organizations in North America as of November 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Feb 2018, /statistics/818924/audience-data-use-strategies-north-america/
Winterberry Group, Implementation level of strategies governing use of audience data for marketing purposes in organizations in North America as of November 2017 ÌÇÐÄÆƽâ°æ, /statistics/818924/audience-data-use-strategies-north-america/ (last visited July 31, 2026)
Implementation level of strategies governing use of audience data for marketing purposes in organizations in North America as of November 2017 [Graph], Winterberry Group, February 13, 2018. [Online]. Available: /statistics/818924/audience-data-use-strategies-north-america/
