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Share of marketers using age data for content personalization in the United States as of September 2017, by channel

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Sources

Release date

January 2018

Region

United States

Survey time period

September 2017

Number of respondents

300 respondents

Citation formats

Share of marketers personalizing by age in the U.S. 2017, by channel

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 27, 2018
This statistic shows the share of marketers using age data for content personalization in the United States as of September 2017, by channel. According to the findings, ** percent of responding marketers personalized their e-mail content by age, compared to ** percent who used consumer age data to personalize social media content.
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Marketing personalization worldwideContent marketingData usage in marketing and advertisingArtificial intelligence (AI) use in marketing Marketing worldwide
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