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Breakdown of the best icebreakers for shoppers in Australia in 2024

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Sources

Release date

August 2024

Region

Australia

Survey time period

February 2024

Number of respondents

1,000 respondents

Method of interview

Online interview

Supplementary notes

Original question: "The Best Ice Breakers for Australian and New Zealand Shoppers."

Citation formats

Breakdown of best icebreakers for shoppers Australia 2024

Published by
F. Watty,
Nov 12, 2024

According to a survey on preferences in advertising in Australia in 2024, the majority of Australian shoppers preferred to receive a discount code or exclusive or subscriber-only sales or offers before engaging in shopping. Only ** percent appreciated humor as a way to engage costumers. 

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