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Share of U.S. consumers who expect to be delivered personalized experiences within one hour of identifying themselves to a brand as of September 2017

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Source

Release date

October 2017

Region

United States

Survey time period

September 8 to 14, 2017

Number of respondents

1,006 respondents

Age group

18 years and older

Supplementary notes

A consumer identifying themselves to a brand can include for example providing an e-mail address or creating a login.

Citation formats

U.S. consumer expected personalized experiences in exchange for personal data 2017

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 27, 2018
This statistic shows the share of U.S. consumers who expect to be delivered personalized experiences within one hour of identifying themselves to a brand as of September 2017. The results reveal that ** percent of responding consumers expected to get a relevant discount within an hour of interacting with a brand in a way that allows that brand to identify them, with ** percent of respondents expecting to receive a personalized newsletter within one hour.
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Marketing personalization worldwideContent marketingData usage in marketing and advertisingArtificial intelligence (AI) use in marketing Marketing worldwide
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Access limited to Free Statistics. Premium Statistics are not included.
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