Share of social media users that were more likely to click on a sponsored post than on an organic post on social media in France as of March 2021, by demographic
Characteristic
Share of respondents
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* The source adds the following information: "The sample was composed of 1,017 people, of which 957 were digital users of Google, Amazon and Facebook services for online shopping. 415 people were regular users and 542 were occasional users."
Citation formats
Effectiveness of social media sponsored post vs. organic posts in France 2021
During a survey carried out in France in early 2021,61 percent of responding social media users stated they were more like to click on a sponsored post than on an organic social media post; the share was percentage points higher for women and *** percentage higher for people who lived outside of Paris.
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Website (abondance.com). (May 28, 2021). Share of social media users that were more likely to click on a sponsored post than on an organic post on social media in France as of March 2021, by demographic [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/771155/view-french-publicity-networks-social/
Website (abondance.com). "Share of social media users that were more likely to click on a sponsored post than on an organic post on social media in France as of March 2021, by demographic." Chart. May 28, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/771155/view-french-publicity-networks-social/
Website (abondance.com). (2021). Share of social media users that were more likely to click on a sponsored post than on an organic post on social media in France as of March 2021, by demographic. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/771155/view-french-publicity-networks-social/
Website (abondance.com). "Share of Social Media Users That Were More Likely to Click on a Sponsored Post than on An Organic Post on Social Media in France as of March 2021, by Demographic." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 May 2021, /statistics/771155/view-french-publicity-networks-social/
Website (abondance.com), Share of social media users that were more likely to click on a sponsored post than on an organic post on social media in France as of March 2021, by demographic ÌÇÐÄÆƽâ°æ, /statistics/771155/view-french-publicity-networks-social/ (last visited July 29, 2026)
Share of social media users that were more likely to click on a sponsored post than on an organic post on social media in France as of March 2021, by demographic [Graph], Website (abondance.com), May 28, 2021. [Online]. Available: /statistics/771155/view-french-publicity-networks-social/
