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Change in social media advertising spending in France in 2020 to 2024

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Sources

Release date

February 2025

Region

France

Survey time period

2020 to 2024

Citation formats

Social media ad spend growth in France 2020-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 12, 2025

In 2024, social media advertising expenditure in France increased ** percent compared to the values reported in 2023. In 2021, the spending still recorded positive growth rate of ** percent, in spite of the sector's suffering from the impact of the COVID-19 pandemic.

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Statistics on " Digital advertising in France "

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Other statistics that may interest you Digital advertising in France

Overview

5

Overview of the French market

5

Social

6

Formats & devices

8

Programmatic

5

Consumer insights

4

Retail media

6

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Topics

Digital advertising in FranceDigital advertising in EuropeInternet usage in FranceSocial media advertising and marketing in FranceAdvertising in France
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